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Wet n Wild Goes on Fast n Easy

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By: Jamie Matusow

Editor-in-Chief

No time to wait for multiple nail color applications? One coat of Wet n Wild’s Fast Dry Nail Color covers and dries in just 60 seconds. This new collection ($1.99 each) features a ManiCurve Brush, with a flat rod for even liquid dispersion, and a rounded bristle tip to follow nail curves for flawless application. Vivid shades, which are formaldehyde-, toluene-, and phthalate-free, mimic TV shows, with names such as Blue Wants to Be a Millionaire and Ebony Hates Chris. The packaging was custom-designed by Eric Chen (CEO of Markwins International) with Wet n Wild’s packaging and marketing teams. The glass bottle was designed to represent a woman’s silhouette. The ergonomic slits in the PP cap minimize slip when twisting open, and also help in the overall grasp when applying color.
 
More info: At mass retailers and drug stores nationwide

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